Fretori

For a dynamic new cycling group – launched with a successful Gran Fondo, or group cycling event, in Peterborough, Ontario – we created a complete identity, including a logo, cycling kits, digital marketing materials and website. “SDAI’s vision was central to expressing my project's premise,” said founder Charlie Bryer. “The identity created by Michael Stokely and his team served to heighten Fretori’s credibility as a legitimate event platform."

IDENTITY

BUSINESS CARD

GRAN FONDO WELCOME KIT

CYCLING JERSEYS

GRAN FONDO DIRECTIONAL EVENT SIGNAGE

TOQUES

SOCIAL MEDIA

WEBSITE