77 WADE

Situated in The Junction, one of Toronto’s fastest-evolving neighbourhoods, 77 WADE is the tallest modern mass timber commercial building in Canada. It employs a new use of NLT (Nail Laminated Timber) in a wood-concrete-steel composite assembly, architected to maximize floor space and engineered to minimize environmental impact. We created a brand that reflects the uniqueness of the building, its future tenants and the energy of the surrounding community. “Michael is smart, creative, he listens, he gets it. He takes the time up front to ask a lot of questions about our vision, our needs, our audience, the language we should use both verbally and visually,” says Cary Solomon, President and CEO of Next Property Group. “His team is committed, fantastic at what they do and really responsive.”