For a dynamic new cycling group – launched with a successful Gran Fondo in Peterborough, Ontario – we built the brand from the ground up with a complete identity including a logo, cycling kits, digital marketing materials and website. “SDAI’s vision was central to expressing my project’s premise,” says founder Charlie Bryer. “The identity created by Michael Stokely and his team served to heighten Fretori’s credibility as a legitimate event platform.”

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