Good design is good business. I am all about solving clients’ problems with clarity and effectiveness. That is the result I strive to create with every assignment, big and small. Over the many years that I have worked here, SDAI has provided the opportunity to do that again and again, with clients from a variety of sectors.
I’ve always been inspired by art and popular culture, where spontaneous expression yields delightful surprises, things I had not thought of before. These inspirations often find their way into my work.
I am also inspired by the power of technology. I thrive at the intersection of technological change and popular culture and am an enthusiastic observer of what happens when they come together to create new forms of expression and communication.
Whatever elements end up in my work, my mission is to create communications that are elegant and persuasive.